Outsourcing

offshore staffing

Reasons Why Offshore Staffing in the Philippines Thrive

Compared to its neighbouring countries, the Philippines is one of the most popular when it comes to offshore staffing. A number of foreign companies, especially Australians choose to outsource to the Philippines for a very long time.

The offshore staffing industry started in the early 2000s. Countries like India, China, Thailand, Indonesia, and the Philippines have become favoured outsourcing destinations by more Australian companies. Now, businesses such as Salmat, Telstra, Macquarie and a lot more have ventured to the offshore staffing business.

But why do these companies choose the Philippines out of all the countries out there? Here are some of the reasons why:

content outsourcing

What are the 5Ws and One H of Content Outsourcing?

One of the biggest hurdles in writing compelling content on a regular basis is coming up with new ideas every time. All while trying to keep the quality high and the content evergreen. That is probably why most entrepreneurs are leaning on content outsourcing.

Know how to effectively outsource your content creation by familiarising yourself with the 5 Ws and 1 H of content outsourcing.

content outsourcing

1.  WHO: Choose the best-suited content writer.

Be specific about the skills that you’re looking for in a writer because they are not all alike. They have different writing styles and preferences that can only be applied in a certain field. On the other hand, there are also flexible writers who can perfect a variety of styles and tones. Whichever you might be looking for, evaluating the candidate should be a must.

Review through samples and feedbacks:

Ask the candidates to send a writing portfolio or get a hold of the online blog that they maintain. If possible, you should also look up for previous client feedbacks that can solidify their ability to provide quality content. Ultimately, professional writers would at least have writing samples and bylined contents from previous writing gigs.

Look for specialty writers:

If you wanted to be sure that you’ll get a writer who focuses on your field of work, then look for a specialty writer. Specialty writers are those who practise only on a single field. Some of them include technical writers, medical writers, business writers, and so much more. Hiring a specialty writer for your business would no longer require training. Also, you’ll be more confident about their output because writing about it, is what they do best.

2. WHAT: Identify which content to outsource.

Everything you do for your business requires content. If you have a website, then you should know that it will be of no use without any kind of content. It does the same for online marketing. Somehow, the written words always get involved. Now, when it comes to outsourcing, there are various contents that could be handled by a professional writer:

  • Blog posts
  • Social media updates
  • Guest blogging
  • Website content
  • Scriptwriting

Decide on which kinds of content will you be needing for your business.

3. WHEN: Get your plan ready and set the starting date.

Content outsourcing is more than just finding the best-suited writers for your business. That’s not even half of the actual work. In order to execute the whole process, you might need a managerial staff to overlook your writers and their output. Otherwise, you’ll be the one to handle it all, which means it’ll all pile up on your hands.

Designate a manager for your writers:

If you’re planning to build a team of writers, it is best to place someone who will oversee the quality of work and make sure that the deadlines are met. Most of the time, a marketing manager or an editor often are the best people for this kind of job.

Create a strategic workflow:

Just like the start of any process, there should be a definite content plan to ensure that everything will be right on track. The strategic workflow should include a brief template, writing guidelines, deadlines for drafts, editing, and turnaround times.

4. WHERE: Start looking for content writers in the right place.

Once you confirmed the whole plan for your content outsourcing, you can now start looking for professional writers. Now, you have different options for that. You can choose to post job ads, ask referrals from your friends and other connections. Another option is to reach out with an outsourcing company in the Philippines who can provide you with perfect staff – for a fraction of the cost.

5. WHY: Define the benefits of outsourcing.

When you’re just getting started in outsourcing, doubt always comes next. But for businesses who have relied on outsourcing for a very long time, it really was a huge relief. They proved that it is a worthwhile investment that will get even better as time passes. So, before jumping off on the opportunity, first, you must know what it is about and how will it help your business.

6. HOW: Partner with a dependable outsourcing company.

If you are already 100% sure about outsourcing your content creation, it is now time to find a reliable outsourcing partner. Selecting the most capable company who has a good track record in offshore digital marketing is like finding a needle in a haystack.

To help you decide, read this list of factors to consider before choosing an outsourcing partner.

Selecting a company to handle your content outsourcing services is not an overnight decision. You have to choose wisely because it will eventually play a significant role in your business’ success.

We here at the Dynamic Business Outsourcing Solutions (DBOS) deeply values the importance of content and understand the part it plays for business growth. Reach us today and get a free consultation with Jacqui, our CEO/Founder.

startup entrepreneurs

4 Things that Startup Entrepreneurs Should Do

Establishing a successful startup business comes with numerous challenges. It starts with financing up to finding the right space to rent for the office. However, these are not everything that startup entrepreneurs encounter.

According to a joint survey carried out by CoFounder magazine and ArcticStartup, 37% of startup founders believe that the biggest obstacle when creating a company is finding the right people to help run the business.

Meanwhile, some startup entrepreneurs refuse to share their responsibilities with other people. They are uncomfortable with the idea of giving other people the authority to run their business and is afraid of losing the overall control. But, it doesn’t work like that. It is almost impossible to handle everything on your own if you’re planning on growing your business. And that’s why some businesses chase the most cost-effective yet, high-quality option – outsourcing or offshore staffing in the Philippines.

Now to help you better manage your business, here are a few important things that startup entrepreneurs should do:

1. Get an outside perspective on your audits.

It is better to get an outsider’s perspective to avoid biased audits on your business expenditures. A certified practising accountant (CPA) that is in no way related to you or your business would be a good choice.

The goal of getting an expert’s opinion on your overheads is to double check if you missed a crucial part on your own audit. During the practice, the expert might see miscalculations and come up with ways to improve your processes.

2. Trust your team.

Employees are hired for their specialties and skills, so let them do what they do best – their jobs. Stop checking on your team and trust them to fulfil their roles. Doing so goes to show that you have the utmost faith in them.

Trust is a very risky word but also a solid foundation for a sturdy relationship. Showing them your confidence in their abilities creates a huge impact on their overall performance.

And while leadership is very much important in running a business, you certainly cannot function without your people. So building a strong relationship with your team is definitely essential.

3. Don’t stray far from your goal.

Always remind yourself of your initial goal. Focus on the company’s big picture and don’t get distracted by the “maybes”. Be clear of your overall business plan and don’t stray away from it. Create a schedule to make sure that your team stays on track towards achieving the main objective of your company.

4. Delegate your non-core tasks.

Doing every task on your own could exhaust you completely without even accomplishing your most important function. Lift off few of the burden on your shoulders and delegate some of your tasks to an expert. Do not tire yourself out with the roles that you can easily assign to someone who does it better.

Outsourcing could be a critical turning point in your business so you should choose carefully. You can consult a reputable offshore staffing company to help you handle all your outsourcing concerns.

Our goal here at DBOS is to help you grow your business. All our services are available for low and cost-effective prices. Know more about us when you contact DBOS for a FREE consultation today!

outsourcing

4 Tasks That Entrepreneurs Should Consider Outsourcing

Entrepreneurs always have a lot on their plates but so little time to do all. They envision hundreds of ways to make the business successful but can’t solely focus on it. That’s why the most well-known brands considered outsourcing to vendors who specialise on those tasks for a cheaper price.

In terms of outsourcing to other countries, it is not a myth that the BPO industry in the Philippines remains one of the most successful in the world. Currently, the country employs over 1.2 million employees in contact centres, including various back-office roles.

As technology evolves, it also creates better opportunities for companies and entrepreneurs to connect with each other. Hence, making communication easier to achieve and lessening the gap between countries.

Now, a lot of foreign countries including Australia as the 2nd largest market of the Philippine BPO industry continue to flourish. Here are some of the most important tasks that they outsource in the Philippines:

outsourcing

1. Accounting and taxes.

Keeping your books in order will eat up all your time especially if it is not something you really do. For you to be able to focus on making your business even bigger, you need to hire a reputable person to handle all your taxes. Employ a Certified Professional Accountant (CPA) who can help properly organise your finances. It is better to let an expert do what he does best for a good price.

2. Writing and social media.

With the inevitable rise of technology, writing and social media suddenly came together as a package. So a professional writer is what you’ll need if you want high-quality contents such as a blog post, SEO-optimised website content, and other written marketing materials. Even social media content for businesses should be strategised today before being posted online.

3. Graphic design and web development.

Most businesses nowadays increase their online visibility by creating their own websites. The number 1 rule: it should be as pleasing to the eyes as possible, as it is with the overall user experience. So, to build an online branding for your business, increase its online visibility, and turn potential customers into clients, you will need a professional graphic designer and web developer.

4. Administrative assistance.

If you are already swamped with numerous emails and can’t go through them all, maybe you can use the help of an outsourced virtual assistant. VAs are capable of doing a lot of stuff including clerical and secretarial duties. They can organise your schedule and keep your appointments in-check. Aside from these, VAs are now capable of doing research, prepare presentations, manage your social media accounts, and a lot more.

Learn more about virtual assistants here.

As the owner of a startup business, you should know that your time is gold. Wasting a minute of your precious time could cost your business a huge sum of money. The best move to avoid such a scenario would be to delegate tasks to people who specialise on each field. Outsourcing is the first and foremost solution to the dilemma. So to prevent this from happening, you should wisely choose a reputable outsourcing company to give you quality output for a reasonable price.

We here at DBOS work hard towards our client’s goals. For us, success is not an impossible feat as long as put your heart into it. So if you’re in dire need of an expert for a certain service that you offer, you can always contact DBOS for a FREE consultation today!

outsourced telemarketing

Outsourced Telemarketing VS In-house

Of all marketing strategies, telemarketing is the most considered as a black sheep. One, because it doesn’t seem to be effective enough to generate sales, unlike other marketing strategies. It is when outsourced telemarketing was introduced that things have changed.

Almost everyone can surely relay a story about receiving an unsolicited call from someone who sells a product or offers a service that they don’t know about. And whether we believe it or not, studies show that telemarketing remains effective up until this day.

Call centres continue to boom and telesales outsourcing carry on taking great strides towards making an impact in the marketing world.

On top of that, there are ongoing discussions about which is better? In-house or outsourced?

Telemarketing: Better in-house or outsourced?

Creating an effective B2B telesales campaign is not easy. The strategies should be executed well by motivated, dedicated, highly-trained staff to be successful.

But wisely choosing between in-house or outsourced telesales will make a huge difference to your telemarketing strategy.

Respectably, both in-house and outsourced telemarketing has its own advantages and disadvantages. They have a fair share of similarities and differences that easily distinguish them from each other.

Let’s identify some of their differences on the infographic below:

outsourced telemarketing

After knowing a few of the differences between outsourced telemarketing and in-house, evaluating comes next. Then, carefully choose which of the two will be best for your business.

Which is better according to the experts?

Telesales outsourcing remains to be a better choice according to business experts and consultants. Being it cost-effective is the number one reason. Next is because it produces more leads and sales. This kind of marketing strategy also allows you to focus more on the important aspects of your business.

The only obstacle in choosing telesales outsourcing is to find a reliable and effective telemarketing agency who has deep experience in telesales. And if you found a capable agency that can handle your telemarketing services well, get ready for new leads and clients.

Now, keeping up with leads, seeking more, and making sure that the business is running smoothly would be easier with an outsourced telemarketer.

We at DBOS make sure that you get the outsourced telemarketer that would best fit your needs. For more information, contact DBOS for a FREE consultation today!

good customer service

5 Skills That Makes a Good Customer Service Representative 

Good customer service requires more than just the fluency to communicate with the clients.

There are a lot of reports about companies who provide bad customer service. Now, if you want to be different, see these 5 excellent skills that make a good customer service representative:

Skill #1. Patience

Every now and then, you’ll inevitably come across with difficult clients who will test the extent of your patience. If you’re dealing with customers every day, make sure to be extra patient. Avoid easily getting pissed and practice effective breathing exercises that’ll help clear your head and be more composed while talking to clients.

Derek Sivers explained that quality service always beats fast service. He emphasized the importance of better understanding the client’s enquiries and needs than getting all worked up.

Take time to figure out what help they might need and then calmly assist them in solving their reason for calling. Be the level-headed person between the two of you and provide them with answers. Make sure to let them know that you are more than willing to help on whichever matter they are dealing with. At the end of the day, you never know how much customers appreciate good customer service.

Skill #2. Knowledge of the product or service

The best customer service representative has a deep understanding of the product or service that the company offers. If they are not well-informed about it’s every nook and cranny, how will they help the client about its many enquiries?

More than anyone in the company, the customer representative should know the service offered from the front to the back. It is the only way to make sure that they can attend to every client’s concern without a hitch.

Skill #3. Clear communication

To achieve clear communication between the company and customers, the agents should have a clear voice. In addition to that, an agent should be cautious about the words they use to avoid any misunderstanding with the client. By doing so, will eventually help you to stay away from bad circumstances.

Mimicking the customer’s tone and language is one way to communicate clearly because it shows that you understand and acknowledge their issue. It helps in creating rapport and establishing a better relationship between the client and the agent. Thus, marking it as a great call.

Skill #4. Empathy

Another requirement that makes a good customer service representative is the ability to empathise with the client. Empathy is a character trait that can be improved and learned upon. To understand the client’s dilemma and share their feelings would make a great impact on the customer as they will perceive the agent to be caring.

For instance, the client’s concern regarding your service has no hope and it is clear that they are at fault. Now, the client was asking you on what can they do to refund the certain service but you know that there’s no solution. The client was old and is clearly upset. But because of your empathy, you feel the client’s dilemma and you’re trying to calmly make them understand that there’s nothing else that you could do.

The ability to empathise gives the agent an automatic gentle voice while relaying the message. And thus, making it a great skill as a customer service representative.

Skill #5. Goal-oriented focus

One of the vital customer service skills that a company has been looking for is the goal-oriented focus. Aside from giving heart-warming customer service, agents also have numbered goals that they need to fulfil.

Business goals + customer happiness can go hand-in-hand without resulting in poor service. Thus, agents should be comfortable in achieving both.

If you’re looking for highly trainable customer service representatives, choose DBOS today! Aside from our dedicated and experienced agents, you can also check out our reliable offshore back office services. 

For more information and pricing quotes, contact DBOS for a FREE consultation today!