Business

run your business differently

How To Run Your Business Differently in a Pandemic

For the better part of 2020 and even into 2021, the covid-19 pandemic has made businesses keep navigating a rocky road that has slowed operations. It disrupted supply chains and forced them to make financial cuts.

While most businesses have pivoted with success stories that include new transformations, one thing is certain, many businesses are still struggling to survive, even with government bailouts and loan deferments.

With the first and the second wave of the virus spread, businesses are beginning to realise things may not return to normal very soon and are starting to change focus daily. They have realised that to stay afloat, they have to adapt on the fly and find creative ways to change their operating models. 

Here are some key actions that companies can do to emerge from the pandemic intact and be much stronger than ever.

Pivot To Maximise Your Strengths

When the pandemic began, it might have been so sudden to completely change the way your business works. All of that’s understandable, but if you are now at the point where surviving is in the balance, now is the time to take action. Shift your focus from your traditional business model to what your business excels most at. 

Is there any other different way your skills or assets can be applied? 

When governments called for the manufacture of PPE equipment and nose masks, car manufacturers, aerospace companies, clothing providers, and other large scale manufacturing businesses heeded the call. So what is at the core of your business and what market still exists for either those services, products, or skillsets?

Reassess Every Aspect Of Your Operation

The pandemic has provided a great opportunity for businesses to really access their day-to-day operations. An aspect that is critical to their survival in these times. This is a great time to sit down with your accountant or financial controller and go deep into the numbers. What costs are you incurring and where can you make some savings? Do you want to downsize your staff to save cost?

One great way to do this is to outsource business operations. Because of the pandemic, many companies have been effectively forced to switch to remote work setups and offshore staffing in the Philippines is on the rise as more companies realise they can access a pool of talent, helping them scale their workforce rapidly without having to hire more full-time employees while avoiding overheads and investments in office space and equipment in the process. This lets them create a pool of additional funds since expenses from activities like recruitment have been eliminated. 

Host Virtual Events That Interest And Educate Your Audience

Another way you can continue to do business in a pandemic is by planning and hosting virtual events that are relevant to the needs of your target customers. This offers a great way to reach them in the comfort of their homes. Of course, this is becoming commonplace today, so you need to ensure your webinar is exceptional and captivating.

Create an interactive, immersive experience and if you can stretch your budget further, provide incentives like giveaways and invite expert speakers to get people to join. At the end of your event, give your audience a clear call to action so they can continue building a relationship with your brand.

Communicate Better With Customers And Employees

Everyone’s scared and uncertain in a pandemic, but one thing customers will not forget in a hurry is a company that reached out and supported in such critical times. Take a different approach in communicating with your customers by informing them of the changes made and what to expect from your business.

Related article: The Link Between Happy Employees and Happy Customers

Keep checking in on your employees, as well. This is the time when they need leadership and they’ll want to know how the pandemic is affecting the company. This is also a great time for building a stronger sense of community among your team members. This will give your employees a better sense of value and make them feel more motivated and productive, which eventually leads to business growth.

b2b-companies

DBOS Receives Award for Being One of the Top B2B Companies in Asia for 2020

The current state of voice is becoming more and more widespread as technology gets smarter. This year, we’re seeing more customer data analysis, real-time translation, and enterprise voice assistants.

Here at Dynamic Business Outsourcing Solutions, we’re always on top of the latest trends and practices so you don’t have to be. You can rest easy knowing we’re providing the latest and greatest for you. We’ve been at this for a while now, and our team has been providing world-class, personalized and affordable outsourcing services to businesses of all shapes and sizes.

Our greatest product is our staff. We offer different offshore staffing services such as call centre support, back-office functions, online marketing services, graphic designing, website, software and app development.

We can even customize solutions to each individual client’s request and requirements. With this, we cater to different industries such as car finance, car rental, insurance, marketing, IT, development, and a whole lot more. We locate experienced college graduates with the perfect skills to fit our client’s requirements for whatever industry it may be.

Over the years, we’ve had many successful engagements that have brought positive results to our clients.

client-review

“Our dealings with their team have been great.” – Claims Manager, Delaney Kelly Golding Pty Ltd

Feedback such as this highlights our great customer service and the top quality of our deliverables. That’s why we’ve been recognized as a 2020 top collections service provider in the Philippines by Clutch. This award means we’re a top voice services company!

Jacqui Miller, our CEO and founder, had this to say about the achievement, “We aim to bring our customized outsourcing solutions to more SMEs not just in Australia and New Zealand but also in North America and Europe. Also, we want to provide more jobs and opportunities to well-rounded and talented Filipinos by opening more offices in key cities in the Philippines.”

We’re looking forward to what the future holds and always want to hear from you!

workplace-after-lockdown

A Quick Guide to Opening Your Business After the COVID-19 Lockdown is Over

It’s been four months since the outbreak of a mysterious virus that causes pneumonia-like symptoms, and today, much of the world as we know it has come to a halt. More than 4 billion people around the world are in some form of a lockdown due to the Coronavirus (COVID-19) pandemic. The lockdown will be over one day and time will come to go back out and rejoin the workplace, but given the nature of the pandemic, everything is about to shift. 

What will happen to the world when the lockdown gets lifted?

As countries like Australia, New Zealand and the Philippines slowly move toward the gradual removal of the lockdown for some sectors, the government doesn’t have any other choice other than to focus on saving lives and livelihoods. The greatest challenge businesses will face will be restarting their operations. Sectors like public transportation, etc., are likely to remain to be in lockdown and within the restrictions of what we are allowed to do, we’re going to have to ensure that businesses get back on track. 

Related article: Impact of COVID-19 on key Philippine economic sectors

What we can know for sure is that people are going to come back very different. It’s not going to be the same people you left before the lockdown and we’re going to see a very progressive opening up of the world. At the same time, we’re going to see very changed people who need to be managed very differently. Life would never be the same ever again. We have to remember how do we keep these things together, how we open our offices and keep social distancing while managing our costs. Accept that the same way you worked before has changed and made work from home a new norm. 

How does a business open its office once the lockdown is over?

Governments are going to allow the easing of the lockdown in a regulated manner. Companies are going to have to go through a series of actions to guarantee that they are complying with the government guidelines, but at the same time, assuring that people are safe, and can be active as well because, at the end of the day, we have to operate a business. The steps include:

  • Companies need to distinguish which employees need to come to work and which are to continue working from home. That clarity is essential.
  • Companies should secure transportation for their staff. At the offices where there are a series of checkpoints that employees have to go through before reaching the office, there should be holding areas to guarantee that a red flag can be raised if someone’s feeling unwell.
  • Companies have to make sure there is no crowding in office spaces, ensure that only 25 or 50% of the workspace is occupied.
  • Similar actions need to be done with support staff, including receptionists, security guards and cafeteria staff. Companies must ask if all of them need to come to work in the beginning or come in a staggered fashion.

All of these must be well planned out to ensure that while we open up our offices, we consider every step possible to reduce the impact on employees and ensure their well being and safety.

What parameters do small and medium-sized companies have to follow after the lockdown ends?

Several things are non-negotiable. Every organisation regardless of its size will have to do testing, workplace sanitation, and must have a physician available. There will be other parts that are easier for a smaller company but pose important challenges for a large company. This can include transportation which even for a large company can be very difficult to take control of. That will put significant financial pressure on a lot of organizations. So there will be a reduction in the pace of operations. The focus has to be on allowing work from home, wherever possible so that it’s just a proportion of the employees that are affected. 

Even when companies open up, not everyone will be allowed into the office at the same time. Rosters have to be created where teams come in at certain times during the day, complete their work, and leave. All of which will have to be brought into consideration and properly planned out. 

 

small business owner

When and How to Outsource for your Small Business

Most entrepreneurs and small business owners have enormous talents but oftentimes they think they can do it all. This mindset can really hinder the growth of the business. Through outsourcing, they will have more time to focus on their core competencies to generate income. 

Business owners and entrepreneurs have long seen outsourcing as a strategy used by big businesses or large corporations, but technology has made this incredible resource more accessible to startups and other small businesses. For many startups, outsourcing has made a powerful impact not only on their growth but also on their efficiency, productivity and bottom lines. 

More and more businesses in the SME category are outsourcing or utilising offshore teams to do repetitive day-to-day back-office tasks because of technology. The advancing technology allowed professionals to be able to work from anywhere in the world. Couple that with the availability of extremely qualified and talented professionals. Whether it’s a virtual executive assistant, digital marketing professional, graphic designer, bookkeeper or web developer, there’s a large pool of these talents in countries like the Philippines. The utilisation of offshore staffing helps small businesses save on overhead costs. It removed the burden of paying overhead associated with payroll taxes and expenses such as health insurance and salary, as well as the office space constrictions that growing a company in-house can present.

When to outsource

Taking the first steps toward outsourcing can be a daunting task and extremely time-consuming. But figuring out how to build a more sustainable business with help from outside professionals can offer increased productivity, efficiency and economies of scale.  According to David Walsh, an entrepreneur and author of Source Control, “Progressive entrepreneurs realise the unstoppable power of outsourcing to handle aspects of their business that are essential but simply don’t make sense for them to deal with personally.”

The right time to outsource is different for every company. Some businesses have in-house employees to handle daily activities but may need outside help to tackle new projects that are beyond their capabilities and capacities. It’s when you and your current staff are unable to manage the daily business of your company and do it satisfactorily, it may be the right time to consider outsourcing. For entrepreneurs, the realisation may come when you had no time left in your day to pursue the growth of your business. If you want your business to thrive, you have to let go of some control and start delegating. 

According to Tonya Thomas, president of The Small Office Assistant, it’s recommended that startups and very small businesses start outsourcing from the very beginning. She suggested starting out with a virtual assistant and a bookkeeper and growing the team from there. 

What to outsource

Almost any task can be outsourced these days with many outsourcing and offshore staffing firms in countries like the Philippines offering access to a large pool of talented and qualified English-speaking professionals. But just because you can outsource a task or a project doesn’t mean you should. 

Business owners should take a hard look at their business and determine their strengths and values. Startups and small businesses especially must identify their core competencies and capabilities. 

Here are two general categories of the types of tasks that are best outsourced: 

  • Highly repetitive tasks. Some examples are data-entry, accounts payable, website tasks such as moderating comments, blog writing, content creation, SEO and social media tasks.
  • Specialised knowledge. An example is IT support for your network or accounting system. 

Related: Here are 4 tasks that entrepreneurs should consider outsourcing.

Finding the Right Outsourcing Provider

Although technology makes it a lot easier to find capable, reliable outsource providers, the selection process is still extremely important. There’s no better place to start than your own network; ask other entrepreneurs or your accountant, lawyer, or banker if they can recommend a provider that offers the services you need. Online networks like LinkedIn and Facebook make it easy to grow your personal networks and to ask for recommendations.

Others are also able to locate outsource providers through brokers like Outsource Accelerator. They are the leading Business Process Outsourcing (BPO) marketplace, advisory & operator for businesses across the globe. They connect startups, entrepreneurs and business owners of small-to-medium sized companies with the top outsourcing providers in the Philippines while helping them learn about, engage and integrate outsourcing into their businesses.

Whether you use a personal referral, a web-based broker or marketplace, or a consultant, the key to choosing the right provider is to know exactly what you’re business needs are.

Focusing on identifying your performance metrics for each task that you want to outsource is critical. There are some outsourcing providers that focus on speed at the expense of quality or vice versa. This is fine as long as there is a good match between what the small business wants and what the provider specialises in. In the Philippines, there are BPOs that specialise in customer service support for big companies like Slack, Google, AT&T, Skype to name a few who require a larger call centre operation. Others specialise in assisting the SME market like Dynamic Business Outsourcing Solutions (DBOS). DBOS’ business model allows full flexibility to scale up and down from 1 staff to 50+ which is perfect for startups and expanding businesses. Many small businesses don’t realise these massive differences among outsourcing providers and select the wrong ones. It’s essential to have an open and transparent conversation with potential partners regarding these key performance metrics.

Making it Work for your Small Business

Your work does not end yet once you’ve found a provider. You need to put in some extra time creating a specific contract that outlines exactly all the key performance indicators. You need to ensure that your provider focuses on what is most important to you rather than their own preferences or assumptions of what you want. 

Set your expectations and the steps included in the job as clearly as possible. Never assume that your provider is thinking what you’re thinking. And even when you clearly set your expectations, there will always be a learning curve on the provider’s side so just be patient. The provider will get better, and you will soon have the freedom to focus on more important tasks. 

Finally, your last responsibility to become a successful outsourcer is to relinquish some control and allow your new offshore team to do the job you’ve hired them to do. A measure of trust is required to be successful at outsourcing. Remember that the whole point of outsourcing is to save your valuable management time and attention. You also have to realise that removing yourself from low-level operations is the smartest investment you can make for the long-term success of your business.

Determining the Costs vs. the Benefits

The costs of allowing you to get away from the day-to-day tasks and build a better business depend on the type of work that you’re buying. You also have to consider the skill level of the employees you’re planning to hire and the location of your provider.

In the Philippines, outsourcing companies like DBOS offer a flat structure monthly fee which covers all the dedicated staffing solutions:

  • Staff’s salary package
  • Staff’s workstation
  • Electricity and internet access
  • HR support
  • IT support
  • Admin support
  • Orientation
  • Payroll processing
  • Benefits management
  • Performance monitoring and evaluation
  • Engagement and recognition programs
  • Meeting and boardroom access
  • Access to pantry and supplies

This type of fee structure allows businesses to save between $20,000 to $40,000 per employee annually. 

It cannot be any more true that you get what you pay for wherever you go in the world. Regardless of location, you always have to pay someone what they are worth. Leveraging the currency differences though can often work in your favour. 

Overcoming the Challenges

Outsourcing does not guarantee success every time. While it yields great advantages for a startup or small business, there are always challenges. 

  • Language and timezone barriers. Making sure that your own communication is clear can help overcome confusion for non-native English speakers. Time zones, on the other hand, create more opportunity than an inconvenience. You can extend your productive hours by assigning tasks over to your offshore team during your workday and wake up to find it complete and ready for you.
  • Security risks. There is always some level of security risks involved when handing over tasks to an outsourced provider. You need to ensure that you’re not risking any employee personal information and customer data. Choose a provider that allows clients to maintain their intellectual property and full process and data control. Or provide them with only the absolute minimum data necessary for them to do the job. Otherwise, for general sense, always review your provider’s security policy and practices.

Earning the Benefits of Small Business Outsourcing

Despite the risks, outsourcing offers small business owners great advantages. It’s an affordable and proven strategy for growing your business without letting it consume all your time. Outsourcing can bring back your focus on your core competencies and allows you to spend your time setting new goals and finding ways to fulfil them. 

Telesales Isn’t Dead—and Here’s Why

From an outsider’s perspective, telemarketing seems like an outdated form of selling your products. Today’s technology has forced the marketing industry to take great strides when it comes into advertising. From large LED screens playing video ads 24/7 situated in busy city streets, to subtle digital marketing techniques to help give target consumers a gentle nudge towards buying more goods, selling stuff through the phone is perceived to pale in comparison: it’s a marketing method almost as old as direct selling itself.

But today, call centres are still in demand because telesales still works. Despite the persistent misconceptions surrounding phone marketing, outsourcing telesales can still make a huge impact on your business.

It’s the least annoying form of advertising

Almost every time you go online, there’s always that pesky pop-up ad begging you to click on them. Even when you’re watching a video on Facebook or Youtube, or when reading an article, the average reader will have to go through a few hoops in order to dodge an incessant barrage of either static or video ads. Ads have gone from a necessary evil to a regular nuisance, and audiences are trying to actively avoid it. According to a poll, telesales is ranked as the least annoying form of advertising as only 4% of the total respondents have voted against it. This means that when conducted properly, telemarketing is less likely to be ignored by a target audience compared to other forms of endorsing sales.

Phone marketing strengthens human connection

Since telesales is conducted through voice calls, prospect consumers experience a more intimate approach. Customers were found to respond more with telemarketing because of the human interaction factor, affecting the perceived sincerity and personal touch of the transaction or session. According to recent studies, when making big decisions for large purchases like a car, insurance, healthcare, or the like, customers prefer calling businesses personally and talking to a real human being. Because of this, telesales is one of the business processes that are not currently in danger of being replaced by AI. This trend in customer behaviour also makes outsourcing telesales very ideal, as international agents from countries like the Philippines are well regarded because of their positive personalities and empathy towards their customers. Having a strong and experienced team of telemarketing can do wonders in helping to further develop your business.

Outsourcing telesales generates leads

Though there are several different ways to perform lead generation, telemarketing is among the most efficient method. Offshore telesales promotes better brand awareness and provides greater market insight. A significant chunk of the call centre industry specialises in performing outbound sales through offshore telesales. According to relevant statistics, outsourcing lead generation is ranked to be 43% more effective than in-house due to expertise and experience. Hiring an offshore staff to generate leads for your company stacks up numerous advantages on your end, as not only will you get better results, outsourcing also allows you to save money while efficiently improving your cash flow.

 

These are only among the many reasons why telesales continues to play an important role in business until today. Though times are changing, it doesn’t necessarily mean that all traditional practices are rendered defunct due to technological advances. Telemarketing isn’t dead, and it isn’t showing any signs of dying out anytime soon.

Looking for highly-skilled telemarketers to boost your company’s sales? Check out our staffing services to see which of our outsourcing services is the best fit for your business’ needs.

customer service call center

4 Major Reasons Why You Need to Outsource Your Customer Service

The quality of customer support can make or break a business. Bad customer service can often lead to an unsavoury reputation and drive potential clients away. Hiring competent personnel capable of handling any form of customer support is quite difficult: there are so many factors to consider when deliberating prospects like the employee’s personality, patience, and adaptability. Partnering with the right BPO company can help you bypass this challenge, and outsourcing might just be the answer you’re looking for.

Outsourcing makes finding the right agents easier

A fully functioning staff of professionals sounds like a dream but it can be made into a reality by hiring offshore teams. Outsourcing customer support to countries like the Philippines is a convenient solution as Filipinos are well known for their hospitality, patience and empathy towards customers. BPO companies help connect you with the right people to handle every aspect of customer service. Whether it be for live chat support, community management, or telesales, outsourcing allows you to tap into a wide market of talents for a fraction of the cost.

The wages you usually pay for one in-house staff member can already get you two or even three offshore agents, as labour costs are lower in developing countries. Since outsourcing significantly lowers your expenses than hiring in-house staff, it makes assembling an offshore customer support team as affordable and a viable option for businesses of any scale.

An offshore team automatically offers multilingual support

One good way to maximise the advantages of outsourcing is to partner with BPO companies in a country where you can also get clientele. That way, your offshore team can cater to a wider audience they can communicate with: customers within their country who speak their native language, and international customers they can talk to in English.

customer service
Hiring a diverse crew increases the variety of languages your customer support team can accommodate.

Outsourcing customer service improves cash flow

Not only is outsourcing helping you save money due to cheaper labour costs, but it also helps businesses grow by increasing profits. Customer care boosts revenues as it improves general metrics like first-call resolution, average handle time and customer satisfaction. Happy clients are more likely to give great feedback and make recommendations to their family and friends which can then bump up your sales. Maintaining customer satisfaction through live chat support or other means helps stabilise your income generated from sales, subscriptions and other services your business offers.

Multi-channel support is made possible and easy

One of the most impressive features of outsourcing customer service is that you can reach your clients and patrons through more channels. Whether it be through video chat, VOIP calls, live chat, social media and many more. Call centres often train their staff’s flexibility and capability in handling multiple channels for customer care, ensuring you only get qualified employees to be part of your company. Unlike with hiring in-house staff, you no longer need to buy additional equipment or software to accommodate for multi-channel support. Seat fees and set-up fees are already included in payment packages when you outsource, and these are used to equip your offshore staff with the latest tools to help them effectively perform their jobs.

 

Efficient solutions don’t have to be expensive. If you are looking for ways to expand your business but don’t want to overspend, outsourcing your customer service department can be a wise option. It eliminates a lot of hassle yet introduces numerous advantages you can benefit from.

Want to get started on outsourcing? Check out our services to see which options are a perfect fit for your business’ needs.

personal assistant

What Are Personal Virtual Assistants?

As the outsourcing industry continues to grow, more and more virtual staffing options are becoming available for startups and small to medium enterprises. One such example would be virtual assistant jobs which are steadily rising in demand right now.

Virtual assistants can help you free up a lot of time from your schedule, and they can vary from self-employed professionals to agencies specialising in offshore staffing. Most VAs charge by the hour, making it very ideal and cheaper than hiring in-house: you only pay them whenever you need them, and you can save money on allocating other resources such as extra office space.

Huffington Post discusses further what a virtual assistant can do for you. To read the full article, click here.

business team meeting

Quick Tips to Hosting Better Team Meetings

Team meetings are important for catching up with your co-workers regarding your group’s weekly or monthly accomplishments and challenges. It strengthens the communication between employees and designated leaders within the workplace. Being in charge of a team meeting can be daunting to some, especially for those who are doing it for the first time. The following tips can help you get on track and start organising amazing meetings!

1. Enumerate objectives to set the tone

Before starting a meeting, list down your agenda for the whole session. You can dedicate a slide to this at the beginning of your PowerPoint presentation or write in on the board. This gives the participants an idea of what to discuss and which topics are to be prioritised. Anything outside the list of objectives can either be discussed in another meeting or if there’s time left. Having a prepared list also helps everyone stay on track in means of topic and time.

business team meeting
Discuss the agenda beforehand to inform every one of the meeting’s objectives.

Additionally, it’s better to have this agenda list crowdsourced beforehand: ask participating members in advance if they have core issues they want to share in the meeting that can be part of the objectives list. This way, you are giving them an everyone a fair chance of getting their voices heard.

2. Encourage participation

Always dedicate even just a small part of the meeting to hearing out everyone present in the room. Even quiet members can sometimes have great ideas and opinions to share. Keep a mindset of hosting meetings not just because you have something to say to everyone, but rather, making it a platform for everyone to be heard. You can also take the time to ask everyone about their weekend, share a piece of good news from their personal lives, or a short weekly update on their tasks. This can help liven up the meeting or serve as an icebreaker and help lighten up the mood.

3. Find solutions as a team

Though different tasks and challenges are delegated to each member, it’s important to also steer focus on working together to help each department lead or participating member who’s experiencing difficulty come up with action plans. Adopting this into practice further develops communication between employees and provides a fresh perspective in approaching different issues. It also builds a strong sense of camaraderie and increases the probability of having more successful interdepartmental collaborations.

business team meeting
Make every success a team effort.

4. Incorporate something new

Having weekly meetings can get monotonous especially when you keep following the same format. To spice things up, you can try adding something to break up the pattern: show a related Ted Talk, bring in snacks, ask everyone to dress the same colour or have the meeting at a different location. Introducing variety even in the smallest of ways can help make the meeting feel different every single time.

 

Mastering the art of leading an engaging meeting can be very tricky, but we hope that these steps will help turn your reporting into something your team members can look forward to every week.

outsourcing fear

Overcoming Outsourcing Fears

For entrepreneurs dipping their toes into outsourcing for the first time, the venture can be really scary. It’s understandable that business owners develop a fear towards the industry, as there will always be negative connotations attached to this process. However, a huge part of this fear usually comes from past experiences with hiring offshore or from angry reviews written by disappointed customers online.

AJ Agrawal, founder of Verma Media, shares about the most common concerns regarding outsourcing and how these fears can be quelled. According to him, good communication plays a major role in eliminating risks and in ensuring a smoother transaction. He addresses the root of popular outsourcing misconceptions and how you can avoid it.

You can check out this article to learn more about outsourcing myths, or read AJ’s full entry.

designer

Graphic Designers vs. Web Designers: What’s the Difference?

A lot of people often confuse tasks between graphic designers and web designers, resulting in job mismatch and conflicts in the workplace. Laymen would think such roles are interchangeable, as both fields usually work with the same tools and software in designing. In many cases, graphic designers are burdened with responsibilities more fit for a web designer, and vice versa. Though both jobs are geared towards art and aesthetics, there are a lot of differences between both fields.

What is Graphic Design?

Graphic Design is the art of translating ideas into any form of visual communication. Graphic designers are often tasked with creating a layout for promotional materials that will then be used for digital or print distribution. Their work is often based around typography, use of space, colour and imagery. While writers relay a brand’s message through their careful choice of words, a graphic designer transmits a specific impression of the brand through visual stimuli.

What is Web Design?

Web Design utilizes the same visual principles of Graphic Design but is confined to the elements or totality of a website. Unlike graphic design, web design has restrictions like the size of the screen they are putting their content in and is geared towards different goals. Web designers need to cooperate with a team or a web developer in order to fully build a working site. Web designers are also limited in making their designs fit a certain coding language to be used in creating the website.

web designers

What are the differences between the designers?

Aside from knowledge in visual composition, web designers are required to know how to code. This is crucial because they need to gauge their design’s compatibility with the coding language the rest of the web development team is using. A background in HTML (HyperText Markup Language) and CSS (Cascading Style Sheets) is necessary to perform a web designer’s job.

Additionally, web designers need to take into account the optimisation of their design. They need to make sure that the aesthetics of a website doesn’t hinder its loading time and performance. Because of this, web designers often rely on image compression and other shortcuts that could help a page load faster without sacrificing visual quality. Web designers also optimise for mobile viewing and make sure their design stays good when viewed on different screens.

On the other hand, graphic design covers more mediums and can vary between print and digital media. CMYK is usually the preferred colour mode for most graphic designers as it is optimal for printing, while web design uses RGB.

Similarly, as with any industry, clashes can emerge between experts in the Graphic Design world and the Web Design world. For instance, a Graphic Designer might look down on their Web Design counterpart, thinking that web media is of a lower calibre than print media. Web Design experts alternatively, may get annoyed with Graphic Designers who don’t understand the intricacies of the coding side of Web Design.

Despite the differences between both roles, graphic and web designers are equally important. Visual media comprises a very significant chunk of advertising, and to better reach your audience, you’re going to need both. As established in another article, great design can affect your business.

 

Are you looking for a way to improve your website’s interface or revamping your promotional materials? Check out our web design and graphic design services to see which ones fit your business needs!