How to Attract Top Talents to Your Small Business Online
By DBOS | Apr 05, 2021
Finding the right employees for your small business can be frustrating as the job market is full of unqualified job seekers. To distinguish your business and make it stand out in a competitive marketplace, you need the right team of professionals. To do this, you have to show what makes your company unique and what opportunities it offers them. Let’s take a look at some of the ways you can attract top talent to your small business.
Make Company Culture A Top Priority
Focusing on company culture is one of the best ways to get top talents looking the way of your company. An environment that is enjoyable and encourages collaboration and connection is one that people always want to be a part of. However, being a people-first organisation means setting boundaries when it comes to personal privacy.
Show Opportunity for Fast Growth
Small businesses don’t get embroiled in the shenanigans of office politics and bureaucratic processes that can easily stifle the growth of new employees. Smaller companies allow employees more room to handle different projects, flexibility to learn while doing so, and a leadership team that is always on hand to support them. If you are looking for top performers, show them that your small businesses can be the launchpad for the fast growth they seek.
Truly Know Who You Are Hiring
If you want to attract and retain the top talent to your business, then you have to care about who you hire. You want to ensure that your company provides the place for them to fulfil their goals as they support the fulfilment of your organisation’s goals as well. When you can help them to be successful, they will do the same in return.
Offer Relevant Perks
Another great way you can attract the best professionals to your small business online is by offering perks as part of your irresistible job offer. There are plenty of traditional work perks that can attract a diverse and talented applicant pool. In addition to good company culture, companies that offer work-life balance and comprehensive health insurance packages appeal to a broad range of candidates.
Create A Community
Host a monthly meet-up about an engaging topic that can attract top talents around your area. You can create an intellectual community that discusses topics of interest, and get top talents engaged with your company.
Spread the Good News Through Social Media
If you have great reviews on job sites about your company culture, then go ahead and share to attract prospective employees. Social media offers a great channel to spread the joy of working at a company that cares about its employees.
Leverage Innovation, Access And Strategy
Smaller companies can quickly pivot and encourage innovation faster than a larger organisation can. Attract top talents that would otherwise be stifled in regular, traditional roles by showcasing your commitment to innovative thought processes, openness to sharing, and propensity to act on new ideas.
Master How to Tell Your Story
When a prospective employee first enters your website to read about your company, what do they see? Is it just a bunch of information that talks about your company’s brand story in an interesting and engaging way? This may just be more important than compensation and benefits, however, you have to be competitive here. Show how passionate you are about what matters to you the most and this will attract people whose values resonate with yours.
HR outsourcing is today considered one of the best ways of attracting top talents to an organisation. By working in collaboration with the right service provider, you can have several HR processes (i.e. payroll processing, onboarding, regulatory compliance training, employee engagement, etc.) taken out of your hands. However, in choosing the right HR outsourcing service, you need to go for a company that has the expertise and experience in your field.
Related article: When and How to Outsource for your Small Business