offshore online marketing

email marketing

Email Marketing Trends to Watch Out For

Digital Marketing, Email Marketing / By

Email marketing sure has come a long way over the last 41 years. Despite the evolving technological advancements, it has always remained unbudging. The marketers of today consider this strategy as an evergreen channel that remains effective in many sectors.

A BRIEF HISTORY

In 1978, Gary Thuerk sends the first electronic mail marketing blast which generated $13 million in sales.

It was 1989 when the Oxford English Dictionary adds “e-mail” as an abbreviation for electronic mail.

During 1993-1996, AOL, Hotmail and Yahoo started operating. Later on, the following became useful platforms for email marketing.

In 1998, the word “spam” has been used to describe unwanted emails.

It was 2003 when the US government passed the CAN-SPAM Act which became the first law to regulate email marketing.

During 2004, Google launches Gmail which help revolutionizes email.

From there, email marketing actively progresses throughout the years. Finally, it became one of the top 3 most effective channels driving website leads and sales.

THREATS AND SOLUTIONS TO THE THRIVING INDUSTRY

There came a time when a wave of fake news and data breaches swayed the strong stance of offshore online marketing. Fewer consumers trust the surge of emails that they received and regarded it as virus attacks. However, data experts are fast to come up with a solution known as the General Data Protection Regulation (GDPR).

It is a set of legal rules and regulations for the European Union citizens allowing them to have more control over their personal data. It targets the welfare of businesses, as well as the citizens as they sail through the digital economy.

Learn more about GDPR here.

EMAIL MARKETING TRENDS IN 2019

Some say that the future is bleak for email marketing. However, it still is unexpectedly one of the most effective channels to look out for.

Here’s an infographic to prove that there is so much more to email marketing than what we know of.

 

email marketing

 

Marketers of today believe that email marketing will always remain effective regardless of continuous digital innovations.

We at DBOS can prove how all digital marketing strategies can be effectively used for your advantage.

Contact DBOS for a FREE consultation today!

seo marketing

SEO Marketing Interesting Facts of 2019

Digital Marketing, SEO / By

SEO marketing plays an important role in almost all businesses today, especially for small and medium companies. Even conglomerates and other big companies rely on SEO marketers to promote their businesses. Moreover, it generates a higher ROI (Return of Investment) than any other marketing channels.

Out with the old, in with the new

Gone are those days of marketing when it used to require a huge sum of money for a project to push through. No more massive billboards that are surely too expensive. Radio and television ads are also no longer needed to build brand reputation.

Compared to traditional marketing, the strategy of today is much more cost-effective and result-driven. With the emergence of the internet, owners have more chances of promoting their businesses without risking a hefty amount of cash. The best choice, offshore online marketing.

Here are 20 interesting facts that prove how SEO marketing became a game-changer.

 

As mentioned on the fun facts above, there are different services under SEO. Learn more about it when you read here.

Google’s role in effective SEO marketing

As the top web-based search engine, Google dominated the world of SEO marketing. It updates its algorithm every now and then to keep up with all the fast-paced changes in the digital marketing industry. It plays a crucial role in deciding whether you get that enormous amount of traffic for your website or not.

Aiming to be the best SEO marketer is no easy feat as there are tons of technical jargon to familiarize. Immense knowledge and understanding of the best practices are most needed to not fall behind the changes.

No matter how the SEO industry changes, we here at DBOS assure that our online marketing team never lag behind the trends.

Understand more of our offshore digital marketing services when you contact us today! 

seo services

Why Outsourcing Your SEO Services Could Be Your Best Decision Ever

Digital Marketing Services, SEO / By

Search engine optimisation or SEO services play a huge part in every successful digital marketing strategy for all businesses. It helps build your online visibility and improve search rankings which could be your one-way ticket to continuous progress.

Some companies try to handle their own SEO efforts, unaware that they are not making any progress. Meanwhile, implementing SEO tactics and techniques is quite demanding. It requires a lot of patience, focus, and time. To maintain compliance with its challenging standards, it should also be closely monitored every single day.

If you’re having second thoughts about outsourcing your SEO services, here are some reasons why it could be your best decision ever!

Expertise for a reasonable price

SEO experts are professional individuals who mastered every nook and cranny of each technique available. These people are those who handle online campaigns and dedicatedly give their full efforts to help your business rank. With countless experience in the field, they are the best choice to guarantee an increase in visibility, brand awareness, and rankings. This also includes their knowledge of all the tools to be used in overseeing the results, as well as closely monitors the development of each campaign.

Now, it is common knowledge that hiring an in-house staff can really be expensive. And that outsourcing overseas is the best choice there is.

Increased marketing efficiency through SEO

Since the rapid evolving of online marketing techniques, only the field experts can closely keep up with the current. As it continuously changes every day, SEO professionals are the only people who can help make your website remain relevant. They are well-trained and experienced individuals who are highly motivated in delivering top-notch results because that’s what they’re good at.

Consistent work-around

When you choose to avail offshore online marketing, your chances of being irrelevant on the web is bleak. In comparison with personal SEO efforts, experts are likely to focus only on SEO matters. This way, they could regularly tend to updates and provide changes that largely affects the SEO ranking and visibility of businesses. In SEO, consistency is the most important.

Investing in your online marketing strategy, especially on the SEO efforts would create a huge impact on your business. Rather than personally handling your own SEO problems while trying to save costs, why not trust an expert on the field? Who knows, you might be saving costs by doing all on your own but you’re most likely not to gain anything in return too.

A successful SEO campaign requires not only knowledge but expertise. Expertise is gained through years of studying, dealing, and mastering the art of SEO. It might sound so easy at first, but it could not be learned overnight. It is a continuous learning paradigm that demands a great amount of time to explore.

With DBOS, you’ll surely get access to premium SEO services at a fraction of the cost!

Contact us today for more information about our offshore digital marketing services.