offshore digital marketing

global

3 Trends Reshaping the Global Outsourcing Industry in 2020

Outsourcing in the Philippines / By

Similar to recent years, the global outsourcing industry remains thriving amidst the unpreventable dangers of automation. It is said that 2020 is the year where change will be very much visible compared to the past few years.

Companies that want to stay ahead of their game needs to be ready for the new wave of outsourcing. Embracing innovation is one while creating meaningful partnerships is another. The teamwork between the outsourced staff, as well as the in-house teams, are also expected to continuously flourish.

The key trends this year are changing together with their respective industries. Threats about dangers in automation, cryptocurrency, artificial intelligence (AI), and more overwhelming technologies are no longer considered as huge threats. So, there are more rooms for improvement and top skills remain in demand which is expected to cope with the ground-breaking discoveries this year.

Know more about the three (3) trends reshaping the global outsourcing industry, especially to performing countries like the Philippines.

global

NEED FOR BLEEDING-EDGE SKILLS.

Businesses today continuously find the need for bleeding-edge skills that will complement the expertise that they are looking for. So, global outsourcing providers are upgrading the way they pool their candidates for any role. Globally equipped and competitive individuals in different fields are also being trained to become top-of-the-line talents that will provide impressive results to their clients. This trend is believed to be in demand this year and for the next years to come. As change is inevitable, the worry of coping with necessary requirements for talents, services, and technology is unstoppable. The only way is to upskill and continuously learn more techniques to improve the way outsourcing providers distribute their services.

In the long run, the need for bleeding-edge skills will be imminent and outsourcing companies should be ready for it.

THE RISE OF REFERRAL POWER.

Only a few businesses today acknowledge the power of referrals. But in the outsourcing industry, referrals are almost 60% sure to be converted into sales. This year, referral programs are becoming a trend. It is because they believe that nothing influences people more than a recommendation from a trusted friend and that trusted referral is the holy grail of advertising.

Among the most advanced marketing strategies that are used by global marketers, referral marketing is highly recommended. As referrals become more on-trend, businesses these days are starting to plot their own referral programs. Clients that are satisfied with their providers’ services are encouraged to promote them within their network. Some outsourcing providers even prepare rewards and incentives for those who can successfully refer a new client. It is a win-win situation for everyone, including the referrer, the referred client and the provider.

But how effective is it? According to a recent study, 82% of consumers proactively seek referrals from their trusted friends before making a final decision. And this should be taken advantage by the salespeople.

FOCUS ON DELIVERING HIGHLY COMMENDABLE SERVICES.

In line with the rapid upgrade in technology, people’s skills and talents inevitably come along with it. So a more centralized focus on delivering highly commendable services for outsourced customer support, back-office services, web and software development, virtual assistants, offshore digital marketing, and a lot more.

Stronger collaborations are anticipated as clients and providers create are more willing to create a successful outsourcing partnership which enables them to share risks, responsibilities, and authority on both of their decisions. To reach a consensus, both should be working towards the same goal – which is to deliver highly commendable services without risking much of their authority as a business and a single entity.

Conclusion

These trends are reshaping the global outsourcing industry in 2020 and in many more years to come. Although eventually, more strategies and techniques will be discovered, for now, those three (3) will continuously become important determinants on how the future of outsourcing will constantly grow as an industry.

So if you’ve been thinking of finally outsourcing your companies’ menial tasks to a reputable service provider, then you are on the right track. Partner with a reputable offshore staffing company in the Philippines who can help your business grow by giving you a chance to save up to 70% on your labour costs! Contact DBOS today and get a free consultation with our CEO/Founder.

traditional marketing

5 Reasons Why You Should Choose Offshore Digital Marketing

Digital Marketing, Digital Marketing Services / By

Over the past three decades, the world of marketing has dramatically evolved to cope up with leaps in technology. Those advances in technology have altered our traditional marketing setting to the digital marketing era that we’re in today. It is expected that the next years to come will eventually vanish any trace of traditional marketing, and that would leave the domination of the digitalised method.

Adapting to their practices this early would help you get a headstart for the future of marketing. The more exposed you are in the manner, the more you will be aware of all the do’s and dont’s.

Now when you talk about choosing offshore digital marketing or keeping it in-house, many businesses would agree on the first option. Why? Because of its numerous benefits such as cost-effectivity, high-quality output, and guaranteed results.

Here are some of the most effective digital marketing strategies for business owners to check out. And to convince you even more, here are the 5 reasons why you should choose offshore digital marketing.

Affordable

Offshoring your digital marketing services is an affordable alternative to the usual hiring-the-best-digital-agency strategy. You will be saving a huge amount of wages and equipment. Also, you can now avoid the hassle of recruiting the best talent for the job as your outsourcing partner can handle them all.

Innovative

As digital marketing is a technology-based service, the experts in this field are highly-innovative and are well-acquainted with its every nook and cranny. Their minds are always brimming with creative ideas and fresh plans into the picture. Also, outsourced digital marketers are always updated with the latest developments in the field.

Target audience is easily reached

All the digital platforms available in the market today are utilised by digital marketers. They are very well-informed on how to make use of these platforms to easily reach their target audience. As per the results, give it only a few months and you’ll slowly see the impact of its outcome.

Transparent reports & insights

In an offshore digital marketing company, reports and insights are generated online so no one can tamper with it. Also, deliverables, schedules, and deployed services can be monitored by the client in real-time. So, digital marketers usually go the extra mile to achieve the best possible results and never disappoint the clients.

More time for core business

Outsourcing your digital marketing services will enable you to focus more on your core business tasks. Thus, giving you enough time and more chances of creating better plans for your business growth.

Conclusion

With technological advancements nowadays, offshore digital marketing become a widely popular strategy that businesses utilise. Since it is proven effective and results are transparent, more and more companies jump into offshoring their digital marketing services. Among the hundreds of countries that accommodate these services is the Philippines. The country is known as one of the top global outsourcing hubs and home to fast-growing outsourcing companies like DBOS.

DBOS is an Australian-owned offshore staffing company in the Philippines which offer a wide range of services including advanced digital marketing services. Save up to 70% on your labour and operational expenses with DBOS. Learn more about our offshore staffing services. Reach us today and get a free consultation with our very own CEO/Founder!

social media marketing

Social Media Marketing for Businesses

Digital Marketing, Social Media Marketing / By

Most businesses, either small or big, have largely invested in a variety of marketing strategies. Although budgets might be tight, wisely spending it on a worthwhile venture will help earn the money back or even double it in the long run. One of these is social media marketing.

According to the most recent study, 97% of marketers run to various social media platforms to reach their target audience and to help boost company sales over time. Proving itself to be useful and cost-effective, social media became one of the most utilised outlets in the online world.

The effectiveness of social media marketing is not limited to one. It has assisted countless companies in all fields including the booming industry of offshore staffing in Manila.

Let’s find out how social media marketing can impact your business:

Your target audience is on social media.

Social media has inevitably become a part of everyone’s life. Based on the collaborative research by We Are Social and Hootsuite, the active Australian social media users has grown up to 18 million in 2019. Unlike last year, they now spend an average of 1 hour and 31 minutes using social media in any device.

social media usage

And it isn’t surprising that Facebook remains as the most used social media platform among all other outlets. This proves that the bigger percentage of your market is just lurking around Facebook and thus, you should too.

Before creating a social media marketing campaign, try to consider your business’ goals first. After that, you can think about what kind of message are you going to send to your audience. The goal is to get an audience and keep them engaged with all your social media activity.

Tip: Keep your social media account active with all the right content.

Consumers tend to be more interactive when in social media.

The average age of active social media users ranges from 18-34 years old. This is the age range of those who usually share opinions and are not hesitant to converse online. Make your audience feel involved by asking them questions and engaging in a discussion. You can post witty contents, inspirational quotes, trivia, relevant content, and even fun videos. When you’ve already earned their undivided trust and attention, then that would the best time to promote your company and services. Don’t miss the right timing!

Marketing through social media helps improve brand recognition.

Another social media marketing benefit is it helps enhance your business’ visibility. Eventually, more people will learn about your company and services, this will result in an increase in recognition for your brand. By keeping your social media sites active and content relevant, then you are already establishing a brand voice for your business. If it is remarkable, your audience will always remember you with that specific approach to businesses. In the long run, they will never forget your brand voice and the value you provide which could be the reason why they will refer your business to their friends and relatives.

The offshore staffing industry in the Philippines offers a variety of digital marketing services. All of it plays a huge role in every company’s marketing efforts. But among them, social media marketing is the most famous since it is cost-effective and easier to manage.

To know more about offshore digital marketing, don’t hesitate to contact DBOS for a FREE consultation today!

offshore marketing

What Can an Offshore Marketing Team Offer your Business?

Digital Marketing, Digital Marketing Services / By

The marketing team plays a vital role in how people would perceive a company. They build their reputation, enhances online visibility, as well as talking to prospects and clients. However, a fully functional in-house team is definitely more expensive than offshore marketing.

It is usually composed of web developers, SEO specialists, social media moderators, content writers, digital marketers, and graphic designers. They all have specific roles that complement each other to work towards a common goal – the company’s growth.

Now, for a startup company, having all of these functions mean higher spend. The thing is, small startup companies don’t have the capability to maintain a fully functional in-house marketing team yet. So their immediate option for small revisions for their website is to get a contractor. However, contractors charge expensively. And that’s one of every startup owner’s biggest concern.

The significance of task allocations

In a team, every member has their own specialty. Sure, they might be flexible enough to do other things but, it would take time for them to finish a certain task. Why? Because it is not their area of expertise.

Then, what does it mean for your business? It means that you are wasting time to get a team member do a certain task that’s far from what they do. Not only you are wasting time but also resources as you stretch your member’s skills too far from what they should be focusing on.

For example, you are building a fully-functional marketing team that will be handling a certain project and you asked your SEO specialist to write blog content. But since the SEO specialist has been focusing on keywords and rankings most of his career, it will take him too long to finish a writing task that should be done by a professional content writer instead.

And that is a good example of wasting time and talent that could’ve been used to find other SEO strategies to implement.

The benefits of an offshore marketing team

Offshoring is not a one-day decision because it involves the future of your business. There are numerous factors that you should weigh to ensure a promising result for your business.

Now, if you have decided to offshore your marketing team, here is a list of benefits to help you decide whether or not to continue:

1. Access to established talents.

When you choose to offshore your marketing team, you’ll get unlimited chances to choose the best person for the role. You can handpick them or be the one to facilitate the final interview to make sure that they are exactly whom you’re looking for. One of the biggest markets who offer offshore digital marketing industry is the Philippines. These are mostly composed of outsourced telemarketing people with years of professional experience and are guaranteed to have outstanding know-how in the field. And let’s be honest – you need results right now. That’s what they will deliver.

2. Reduce risks and expenses.

The main benefit of offshoring is reducing expenses. We’re not talking about a dollar or two, but more than enough to hire two additional roles for your offshore digital marketing team. In addition, offshoring also helps lessen the risk of getting someone who is not well-suited for the job because of the strict hiring process.

3. Dedicated staff.

You no longer have to worry about achieving results in the best possible time. It’s because your dedicated staff will solely focus on reaching the goal for you without any interruptions.

Your offshore marketing team can attain a lot of accomplishments for you. It will no longer be a question of “where are we on the marketing efforts” but “when can I see the results”.  And that makes a lot of difference.

Now, we here at DBOS can assure that all your anticipated digital marketing output will be achieved. To learn more about our offshore digital marketing services, contact DBOS for a FREE consultation today!

digital marketing services

Pros and Cons of Outsourcing Your Digital Marketing Services

Digital Marketing Services, Outsourcing in the Philippines / By

Digital marketing services are the heart of every business nowadays. It plays the most important parts which are; promoting the business, building the reputation, and generating sales. To achieve such, a successful marketing strategy is necessary. Now, there are a lot of effective marketing strategies that work for different ventures. However, each one of them is distinctively made per respective field of expertise.

Some small and medium businesses worries about employing an in-house marketing team to promote their services. First, because it is quite expensive. Second, because they doubt its effectiveness.

Nonetheless, there is a better option to amplify the growth of your business – it is called outsourcing. But before jumping into the den, remember to smartly weigh your options first.

To help you decide whether or not to outsource your marketing services, here is a list of pros and cons:

PRO #1: Cost-saving

Outsourcing your whole marketing team can be quite a bit of stretch especially on your budget. But in comparison with keeping an in-house team, outsourcing can really help lessen your spending. You no longer have to worry about renting a space for your team, buying the necessary equipment that they need, and purchasing software and other tools for their digital expedition.

There are numerous reliable offshore companies who can handle everything on your behalf. And for these services, offshoring rather than outsourcing is highly recommended. Several factors including the cost of living is a huge determinant that also affects the expenses for a business. This is exactly why foreign companies, most especially from America and Australia choose to offshore almost all of their services to developing countries.

CON #1: Risk of not being cost-effective

There is a common misconception that when you pay a smaller amount, the service would automatically be unsatisfying. Although true in some cases, it doesn’t apply to basically everything else.

However, wisely choosing an experienced digital marketing partner is the most crucial part. Do intensive research, explore your options or ask for recommendations of the best performing outsourcing companies. Also, do not forget to check feedbacks, past projects and the specialization of your candidate company. Ask them for assistance and do the negotiations afterwards.

Numerous outsourcing companies have been coming out everywhere. To be able to expand their business, these companies are prepared to get competitive as to produce more quality outputs and leave good impressions on their clients.

PRO #2: Guaranteed expertise

When you’ve chosen to offshore digital marketing services, the most important thing is to look for a company who can translate your “next big idea” into an actionable plan. To guarantee that your offshore team will only be composed of experts in the field, you can include a certain number of years on your requirements list. This being done would make easier for your outsourcing partner to screen only the experienced people in the field. It could also assure the quality output that you’ve been aiming for.

If you found the right team who can productively aid your marketing efforts, it will only be a matter of time until it pays off.

CON #2: Possibility of incompetence

Since an outsourced marketing team works outside of your radar, you can’t help but feel a little doubtful about their level of competence. Now, this is where trust lies. When choosing where to outsource your marketing team, always remember to check for the most recent client feedbacks. If proven competitive enough to your liking, closely monitor their activities via Skype and ask for reports at the end of the day to keep track with their progress. Constant communication could also assure that you’ve chosen the right people for your digital marketing services.

Learn more about the importance of offshore online marketing and how it will aid your business to success.

Contact DBOS for a FREE consultation today!

content marketing

5 Foolproof Formulas for Effective Content Marketing

Content Marketing, Digital Marketing / By

Up until today, content marketing greatly contributes to an increase in leads and sales. But despite it being a reliable and proven way to drive traffic, naysayers believe otherwise. However, their opinions don’t matter because there are numerous facts and statistics that support the effectivity of this strong marketing strategy.

Meanwhile, the internet is overcrowded with millions of content from different companies and industries. Making a statement to the public and being unique became bleak. Nonetheless, the updates of various search engines made it possible to stand a chance with inactive websites.

Here are five foolproof formulas for effective content marketing.

Content marketing statistics 2019

Every now and then, content marketers should revisit their campaigns and assess their effectiveness. As the algorithms of each search engine change almost every day, it will be hard to fall behind the trend. So it is not a bad idea to improve a marketer’s knowledge and know-how about optimizing contents.

Here are the insights of some reliable analysts on the effectivity of content marketing:

  • According to Hubspot, 55% of marketers say blog content creation is their top inbound marketing priority.
  • CMI mentioned that content marketing gets three times more leads than paid search advertising.
  • Curata proved that 42% of companies have hired a designated content strategist executive.

The CMI says that content stays as one of the most effective ways to promote a business. Because of its effectivity, approximately 64% of marketers wanted to learn how to build better content strategy. That is one of the reasons why it still is wise to choose offshore digital marketing services rather than in-house staff.

Learn more about the importance of an offshore online marketing team for your business when you read this.

For more information about content marketing and its benefits for your business, contact DBOS for a FREE consultation today!