PPC Specialist

Responsible for effectively coordinating and implementing SEM strategies and tactics inorder to manage, optimize, maintain and improve search performance through paid advertising or sponsored links.


  • Develop, manage and execute communication / content strategies via keywords and keyword analysis aligned to client goals
  • Increase clients conversion rate via search engine related services and functions that increase exposure and traffic to their websites
  • Establish, manage and optimize all clients paid search activity
  • Grow all aspects of paid search activity across a range of clients
  • Promote content, brand and website by increasing visibility in Google’s search engine results pages (SERPs) through paid advertising or pay per click
  • Strategise and present growth opportunities and tactics based on the latest pay per click technology or market/trade opportunities
  • Monitor clients website performance and implement strategies that maximizes conversion
  • Provide accurate reports demonstrating daily, weekly performance outcomes
  • Adhere to Company policies and procedures
  • Complete administrative tasks accurately and on time
  • Perform other duties as requested

Job Requirements:

  • Certifications with Google AdWords Fundamentals and Advanced
  • Google Analytics (optional)
  • 3 years’ SEM experience and success managing PPC campaigns across Google/Search Engines
  • Analytical
  • Problem solving
  • Algorithms
  • Advanced working knowledge of Google Analytics