Digital Marketing Officer

The role of the Digital Marketing Officer is to implement online marketing and communication campaigns that increase the company and clients lead generation activities. This includes ensuring the company brand and campaigns are consistent, and visible across all of communication platforms.

Job Responsibilities:

  • Creation, implementation, and reporting of marketing and communication campaigns
  • Delivery and reporting of customer surveys
  • Execute a range of SEO techniques including competitor research, keyword research, link building, website audits, basic and technical optimisation and data analysis
  • Liaise with the management or other key persons on a regular basis to ensure coordination throughout client campaigns
  • Project manage the strategies and key action items on SEO and Digital marketing campaigns
  • Analyse websites for improvements, have an in-depth knowledge of keyword research, understand SEO copywriting
  • Help to create and support marketing content socialize and use for website and social media purposes
  • Monitor and evaluate search results and search performance across the major search channel in order to improve ranking
  • Research and analyse competitor advertising links
  • Develop and implement link building strategy
  • Report to the manager and communicate further opportunities to improve client’s websites
  • Effectively communicate with clients report on your work, results and new strategies
  • Create, write and upload copy and emages for company websites and email marketing strategies
  • Create and manage the EDM calendar and schedule
  • Measurement and reporting of EDM and social media engagement

Job Requirements:

  • Bachelor’s/College degree in Information Technology/Computer Science, Marketing or any related field for this position
  • Proven working experience in marketinge
  • Ability to liase with various stakeholders and manage multiple clients
  • Experience with website analysis using a variety of analytics tools including Google Analytics as well as internal reporting tools
  • Ability to maintain and improve website for visitors
  • Up to date with latest trends and best practices in SEO and SEM
  • Excellent in English communication skills both written and verbal
  • Creative skills for contributing new and innovative ideas
  • Ability to work well under pressure and meet deadline