Helping Your Business Rise To Success Through Social Media
By Justine Gado | Feb 20, 2019
One might think that the digital/online marketing is just a sham, what more of outsourced online marketing? However, the social media age proves otherwise. Today, digital marketing is one of the best ways to introduce your brand, company, and reputation to the online world. As well as the industry of outsourced online marketing. With more people using the internet than the traditional media platforms, the digital marketing world skyrocketed.
Among these online marketing strategies is the use of social media platforms to help grow your business without spending too much.
But how exactly does social media helps a business grow?
Social media establish online presence.
Establishing your company’s online presence is a tedious task, especially for startup businesses. However, you can now create business pages and business accounts on any social media platform you deem necessary. Take note that you should choose your channels wisely. Think of your target audience first and then go on from there.
According to Social Media Examiner’s 2017 Social Media Marketing Industry Report, a significant 92% of marketers said that social media is important to their business.
It is also mentioned that 64% of marketers are using social media for 6 hours or more and 41% for 11 hours or more weekly. This way, they will be able to reach a broader audience and build their online presence even more.
Social media drives website traffic.
Most small businesses rely on social media to drive traffic on their websites. This traffic that they generate greatly affects their website visibility. However, producing quality content alone is not enough. It is immensely important for you to fully understand how to drive a meaningful amount of traffic to your website. Here are a few more guidelines that you should follow if you want to increase your website traffic.
It is also best to maintain a consistent brand voice when producing contents and other materials for your website. This would help your clients identify you and your business.
Social media is cost-effective.
When you are working on a tight budget for your marketing strategy, you tend to immediately choose the cheapest. Not knowing if it is effective or not. Although today, there are far more helpful yet competitive social media strategies.
Say using a traditional advertisement, you might need to spend a few hundred dollars to thousands for a small billboard. So outdated. Whereas, you can spend on a more cost-effective advertisement with the guarantee of doubling your income.
“You can waste a lot of money if you are chasing a low cost-per-click without having regard for the quality of the clicks and subsequent online sign-ups”, Peter Harris, chief executive of marketing platform Digital Stack.
And if your social media campaign is finally producing results, then that’s the time to allocate some serious budget for it.
Social media gives the opportunity to gain new insights.
Social media is a two-way street. You try to connect with your audience, so they respond. You give them valuable information or quality service, in return, they’ll give you a piece of their mind. This is where you interact and share insights with your clients. For the best result, you might be able to gain more ideas.
Investing in numerous social media advertisements cannot guarantee the best of results. Especially when you are not as familiar with how it goes. So, to make sure that your hard-earned money will not ever go down in vain, hire someone experienced. Outsource your online marketing services today!
With Dynamic Business Outsourcing Solutions, all your social media marketing needs will be accommodated. Contact us for a free consultation today!