Points to Ponder Before Outsourcing your Business Blog Writing
By Justine Gado | Mar 11, 2019
Deciding to outsource your business blog writing is easy, but finding the perfect person for your blogs may not be.
Most companies made the mistake of looking for the cheapest writer to fill the position. Only to regret it later on when things don’t work out the way they expected it to be. Now, the best move would be exerting more effort and raising the budget to pick the most suitable writer for your blog.
To help you avoid making the same mistake twice, here are a few points to ponder before outsourcing your business blog writing:
What kind of blogger do I need?
This must be the first question to pop-up in your head when you decided to outsource your business blogger. Before even deciding, you should have laid the specific skill set and requirements that you’re looking for a blogger. Doing so will help you be assured that whoever fits your standards will be indeed a great choice.
If you have enumerated the description of your perfect blogger in mind, the next step would be intensive research for a reliable outsourcing partner.
How much am I willing to pay?
Now that you’ve decided on the things that you’re looking for a perfect blogger, you should move on to the compensation rate. Ask yourself how much are you willing to pay for the standards that you’ve set. Remember to consider the working experience, academic background, knowledge, and accomplishments of your blogger in mind.
If you don’t have any idea on how much would it cost to outsource a blogger or a content writer, you can ask us here.
When would my deadlines be?
Deadlines and workarounds are important if you wanted to keep your blog updated. So before deciding to outsource your blog writing, you should work on a rough calendar as to when do you expect your blogger to publish his works? Would it be daily? Every other day? Or any specific timeline? You have to get this ready so you can check on your candidate if that works for him/her? Making this clear on your end would minimise expectations and unachievable deadlines.
Bear in mind that writing a blog post for a business requires content marketing skills. So you need someone who also has the knowledge and experience of SEO, keywords, meta tags, link building, driving traffic, and so much more technical stuff. Now if you’re not familiar with any of this, then you really need to look for a capable offshore SEO company who can walk you through all your concerns.
It is common knowledge that trusting someone to represent your business brand through writing can get tricky. At first, there is no guarantee of success especially when it’s your first-time to outsource. But if you choose the right sourcing partner, then you’re on the right track.