Pros and Cons of Outsourcing Your Digital Marketing Services
By Justine Gado | Apr 17, 2019
Digital marketing services are the heart of every business nowadays. It plays the most important parts which are; promoting the business, building the reputation, and generating sales. To achieve such, a successful marketing strategy is necessary. Now, there are a lot of effective marketing strategies that work for different ventures. However, each one of them is distinctively made per respective field of expertise.
Some small and medium businesses worries about employing an in-house marketing team to promote their services. First, because it is quite expensive. Second, because they doubt its effectiveness.
Nonetheless, there is a better option to amplify the growth of your business – it is called outsourcing. But before jumping into the den, remember to smartly weigh your options first.
To help you decide whether or not to outsource your marketing services, here is a list of pros and cons:
PRO #1: Cost-saving
Outsourcing your whole marketing team can be quite a bit of stretch especially on your budget. But in comparison with keeping an in-house team, outsourcing can really help lessen your spending. You no longer have to worry about renting a space for your team, buying the necessary equipment that they need, and purchasing software and other tools for their digital expedition.
There are numerous reliable offshore companies who can handle everything on your behalf. And for these services, offshoring rather than outsourcing is highly recommended. Several factors including the cost of living is a huge determinant that also affects the expenses for a business. This is exactly why foreign companies, most especially from America and Australia choose to offshore almost all of their services to developing countries.
CON #1: Risk of not being cost-effective
There is a common misconception that when you pay a smaller amount, the service would automatically be unsatisfying. Although true in some cases, it doesn’t apply to basically everything else.
However, wisely choosing an experienced digital marketing partner is the most crucial part. Do intensive research, explore your options or ask for recommendations of the best performing outsourcing companies. Also, do not forget to check feedbacks, past projects and the specialization of your candidate company. Ask them for assistance and do the negotiations afterwards.
Numerous outsourcing companies have been coming out everywhere. To be able to expand their business, these companies are prepared to get competitive as to produce more quality outputs and leave good impressions on their clients.
PRO #2: Guaranteed expertise
When you’ve chosen to offshore digital marketing services, the most important thing is to look for a company who can translate your “next big idea” into an actionable plan. To guarantee that your offshore team will only be composed of experts in the field, you can include a certain number of years on your requirements list. This being done would make easier for your outsourcing partner to screen only the experienced people in the field. It could also assure the quality output that you’ve been aiming for.
If you found the right team who can productively aid your marketing efforts, it will only be a matter of time until it pays off.
CON #2: Possibility of incompetence
Since an outsourced marketing team works outside of your radar, you can’t help but feel a little doubtful about their level of competence. Now, this is where trust lies. When choosing where to outsource your marketing team, always remember to check for the most recent client feedbacks. If proven competitive enough to your liking, closely monitor their activities via Skype and ask for reports at the end of the day to keep track with their progress. Constant communication could also assure that you’ve chosen the right people for your digital marketing services.
Learn more about the importance of offshore online marketing and how it will aid your business to success.