As the end of 2019 is getting near, company owners and leaders are starting to lay down their strategic plans for 2020. One of their main focus is on marketing efforts. For successful marketing to take place, checking the health of your website is essential.
Few months before the end of 2019, companies from different industries are preparing their marketing plans for the next year. One of them is the offshoring industry which remains as one of the most competitive income-generating fields in this generation.
As a vital part of your marketing efforts, refreshing your website and preparing it for the next year should be a must. Now, to further understand what and which comes first, here are 11 things that you can do to your website to push it into 2020.
#1. Implement chatbots and live chat
Advances in technology will only become more prominent as the years pass by. In 2020, think-tanks are aiming to achieve better communication with clients and customers. With this, conversational marketing is highly anticipated. Also to avoid clogged chat boxes and other modes of communication, implementing the use of chatbots and live chats are a probable solution. At the very least, chatbots can answer common questions, qualify leads, set meetings and so much more.
#2. Measure your marketing
It is important to set up the right tracking software/analytics to see how well your website is doing before making any changes. It will also provide a plus point to your marketing if you can integrate visitor tracking and marketing automation.
#3. Become a video expert
Watching videos is a fast and convenient way to learn about something. For businesses, videos keep the audience longer on their websites, enabling them to know the brand better. So learning how to edit basic videos or doing it like a pro is going to be a trend next year.
#4. Focus on buyer problems, not product features
Always remember that the main purpose of a business is to serve its consumers. So instead of focusing on how to improve this and that service or product, hear what your client has to say first.
#5. Become a content machine
More than the quantity of any content, quality should always come first. So in 2020, quality content will be an important determinant of on how your website would do well.
#6. Focus on user experience
Continuously improving the user experience of your website to help your visitors navigate seamlessly is going to create a huge impact in 2020. Reduce your website’s friction and make sure to find a happy medium to effectively communicate with your users.
#7. Optimise for mobile
When it comes to optimising the website for mobile, the navigation experience is far more important than the design. Also, make sure to get right to the point instead of filling it with countless marketing content.
#8. Test your conversion points
Find out where specifically on your website does the users can convert from visitor to known contact. Sometimes, this includes pop up forms, chatbots, general forms, CTAs, and a lot more.
#9. Implement social media
Ensure that your social media icons are easily found on your website and utilise it for joining conversations on topics about your industry.
#10. Optimise your Google My Business
Make sure to regularly use your listing on Google My Business in 2020. Doing so will improve your local SEO as you are sharing information to the world’s largest search engine.
#11. Focus on context
Putting context on your website will make visitors feel more welcome which will bring your 2020 marketing plan to a new level.
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